The Importance of Corporate Social Responsibility / Creating Social Value
The Importance of Corporate Social Responsibility Corporate social responsibility describes practices undertaken by a business entity that seek to restore or maintain the environment in which the business operates. This could mean taking care of the physical environment by conserving resources, limiting waste, and switching to environmentally-friendly methods. Corporate social responsibility can also mean seeing to the ...
Structuring an Impressive and creative Social Media Proposal
Businesses, both new and well-established, are increasingly discovering the benefits of having an active presence on social media as well as a thought-out social media strategy. My story The company for which I work was approached by a newly-established pet supplies store that also offered ...
Nike Marketing Strategy – How Nike Does it
How Nike advertises to be ahead of its competitors? Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the most recognizable brands in the world, instantly identifiable by their simple “swoosh” logo (which was created by design student Carolyn Davidson for $35).Their innovative products are, of course, partially responsible for their popularity, but their creations would do them little good without the ...
How I Helped a Fashion Business Client Turn Her Business Around with a Brilliant Marketing Plan
I want to tell you a story about a marketing plan. It’s a pretty special marketing plan, because, well…..it’s not the plan I expected to write. In fact, I had a whole other plan in mind. But marketing plans are kind of like opinion surveys. You design the survey and kind of think you know what the answers to each question will be. But then when you put it to the field, the answers surprise you and you have to adapt your ...
Inbound Marketing – What is it, Can Anyone Do It, and Case Studies
First of all – what is Inbound Marketing? Inbound marketing is a term for any type of marketing that your company does that gets customers to reach out to you instead of you reaching out to get them. You earn the attention and business of leads by creating juicy content that draws them in and is right there at exactly the moment when they go looking for it – such as free e-books, great tips and advice, active blogs, links to ...
Get Your Landing Pages to Convert with 9 Easy Tips
With all the free tools and resources available on the web these days, it’s not really that difficult to create a website, you know? Take for example this friend of mine. He was convinced he had created the perfect landing page. One so brilliant that’s it’s impossible not to get people clicking. Well, apparently, impossible isn’t such an uhm, impossibility these days. Because other than him and me and maybe his mother, no ...
10 Surefire Ways To Become Social Media Trustworthy
TRUST. It seems like I just talked about how to earn it yesterday and here I am talking about it again. That should tell you it’s important, right? Let’s be honest. In this day and age, people have become very cynical. It’s getting harder and harder to earn the trust of customers. And not having that trust just won’t make for good business. It’s what gives weight to your messaging. It allows you to communicate with ...
12 Quick Tips to Increase Conversion Rates
I’ve talked about conversion rates before. Increasing your conversion rate means increasing your sales volume. And doing that gives your business stability and security. Experts would tell you that a good goal is to increase sales by 30%. And that simply going from a 3% to a 4% conversion rate can give you a 30% increase in profits as well. But how can you actually do that? More ads maybe? Spending more time and money into expanding your ...
7 Website Usability Testing Myths Debunked
7 Website Usability Testing Myths Debunked Here’s the problem with the internet – it has too much content and too many sites. Okay, that’s really not a problem. In fact, that’s why we all looooove the internet. The real problem is many of those sites suffer from many usability issues that using them is often difficult and frustrating and unpleasant and generally a waste of time. Come on, you know you have a list of sites ...
10 Things You Should Put in Your ‘About Us’ Page
10 Things You Should Put in Your ‘About Us’ Page What to say about myself? Are you starting to put up your website for your business and you don’t know what to put in your About Us page? Did you ever wonder what to put in this page? Or do you have an idea what you want except it doesn’t really seem proper (because your perceived “awesomeness” doesn’t translate well on print)? Your About Us page is the second ...