What is branding ?

Posted on August 23, 2013

Creating of unique name for a product in the target audience mind through advertising on a consistent theme.  Branding will help in attracting and retaining the loyal customers by significant presence.

BRANDS ARE EVERYWHERE

Branding is the arts and science of defining and differentiating yourself in public.

 

BRANDS ARE NOT ALWAYS SIMPLY ABOUT

  • Logo
  • Corporate identity
  • Advertising
  • Marketing

BRANDING IS ABOUT

  • Confidence
  • Purpose
  • Voice
  • Core belief
  • Belonging
  • Passion
  • Action
  • Security
  • Unique values’

ORIGIN or HISTOTY OF BRANDING

Branding started with cattle branding to differentiate each other. This became a STAMP OF OWNERSHIP.

cattle branding

 

Then it was about branding on wooden cases. To show that they are good quality and from good source.

branding on wooden cases

branding on wooden cases

 

BRANDS ARE BIG BUSINESS !!

In 2009, Coco cola was was valued at $ 70,452,,000,000.

This is more than the TOTAL GDP of BOLIVIA, KENYA and BAHRAIN — COMBINED !!

 

In 1886, only 9 bottles of Coco-cola was sold.

But in 2010, 1,600,000,000 which is enough for every single person in London to drink 206 Cokes each day.

 

Many things can be branded. Few of them are :

PRODUCTS : Ford- What is branding

SERVICES :

American express - What is branding?

PEOPLE :

branding people

 

 

RELIGION etc.

 

Branding can take your company and customer to “NEW PLACES”.

 

When people use your BRAND AS A VERB. Then it is remarkable.

For example,

  • GOOGLE IT.
  • SKYPE YOUR FAMILY.
  • PHOTOSHOP THE PICTURE.

 

Brands should :

  • Guarantee quality
  • Evoke desire.

Now other short notes on branding

 

What is branding

WHAT IS BRANDING

  • Brands are symbols.
  • Brands have a personality.
  • Brands have an associated story.
  • Brands are consistent.
  • Brands are experiences.
  • Brands are what you do.
  • Brands make and keep promises to consumers.
  • Brands create value.
  • Brands are owned by customers.
  • Brands are more than just logos.
  • Brands require continuous caring and support.

 


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