The Simplest Ways to Make the Best of Direct Marketing Success
Posted on November 24, 2013
Believe in direct marketing success-Evolve your business:
I have a lot of faith in the direct marketing strategy. This is because, I have benefitted hugely from direct marketing success principles. The basic framework of this strategy is the 4Ps of marketing. Although the model “4P” is an arbitrary distribution of marketing analysis, some authors add other dimensions such as Customer or more recently the “P” from the participation of technical Web 2.0 and more particularly of Marketing 2.0. Critics are also emitted by other experts who believe that certain points of this model are for products and services for individuals. The authority of the 4P model is also questioned about the services because it seems insufficient. Direct marketing considers aspects of service like intangibility, heterogeneity and the perishable nature of these. Some have criticized the conceptual contribution of the new Ps as they represent the ideas which can be included in the original 4 Ps: the “Process” is essentially a problem with the product, while “People” is essentially linked with production, therefore the product, or sometimes for promotion, and “Physical evidence” would be more or less equated with the promotion.
Corporate strategy that aims to have direct marketing success tips mainly focuses on the notion of process which can easily integrate a marketing strategy focused in practice on products, advertising, distribution location and price. The synergies of organizational activity may be from the goals of the direct marketing department. So, it can be considered that the extended direct marketing mix tries to integrate upstream elements which are analyzed by the entire strategy of the company.
Direct marketing success stories involves promotion of the different products and services offerred by the company. It starts with buying the raw materials and ends with ensuring maximized sales of the company. The other functionalities include innovating, financing, managing personnel, etc. These are called operational or business functions. In order to run all processes smoothly, it needs the management functions. It includes planning, organizational, management and control i.e. success and progress monitoring in relation to the purpose. Planning is an essential element of direct marketing as it is considered as the skeleton of any marketing plan. The direct marketing can be implemented better if it is planned nicely before the execution of marketing. The direct marketing plan must be prepared by experienced management personnel. The direct marketing process can be considered as a marketing plan represented by some elements i.e. identification of opportunities through the market, customer and competition analysis including market research, setting targets to ensure that flow back the invested funds, selection of appropriate strategies for goal achievement, implementing the strategy with the marketing mix, and finally performance monitoring of the process and all decisions taken.
I have attained an understanding of the functional perspective beyond definition of direct marketing success factors. This includes the customer-oriented market-oriented management to achieve corporate goals. “Marketing is the conceptual, conscious market-oriented management that aligns all business activities to the needs of current and potential customers in order to achieve corporate goals.” In recent publications, for example, marketing management is considered as a comparative competitive advantages meant by use of marketing tools.