Mobile E-Commerce Sites can Convert – Here are 10 Ways How

Posted on March 18, 2014

Mobile E-Commerce Sites can Convert – Here are 10 Ways How

Mobile ECommerce Sites can Convert  Here are 10 Ways How

Mobile ECommerce Sites can Convert Here are 10 Ways How

Well, that certainly takes mobile internet to another level.

Technology. This is what’s been playing a big role nowadays. The stand-alone mobile sites are now gone. Even shopping is being actively done online.

Are you getting your share of the pie? If your web page conversion is low, you may need to do some checking and grab some of these 10 useful tips to mobile E-Commerce sites conversion:

  • Compatibility- Your new prospects expect the same level of quality shopping experience whatever device they are using. Make sure that your website can be downloaded and browsed regardless if they are using their mobile, tablet or desktop computer.
  • Plain and Simple- Your customers may have bumped into your website accidentally but if they did, they should have reason to stay. If you are offering more than one product, make sure that you categorized your products.
Difference between mobile websites and standard websites

Difference between mobile websites and standard websites

  • Integrated Marketing – For mobile E-Commerce Sites Conversion’s success, integrate the rest of your marketing activities or campaigns. For example, you can have a single receipt of makeup products worth $500 and avail a 50% discount on clothing products! This would be a good incentive to bookmark your site and keep customers coming back.
Integrated marketing for mobile sites

Integrated marketing for mobile sites

  • No rollercoaster experience- as a personal mobile shopper user, this is what I really don’t like! Don’t make your customers wait for pages to load. Half of those will surely leave your site if it takes more than 3 seconds to load. You can add any website performance accelerator from third parties that can help improve the speed of your website.
Clear vision of the products in mobile site

Clear vision of the products in mobile site

  • Have internal experts- You may have a number of website visitors, a lot of people looking and browsing, but make sure that if someone needs help, you have an EXPERT. If you can be the ‘Expert’ then, that’s good. Training in- house people is helpful. Remember that it’s an investment and all you need to do is to share best practices.
  • Clear visual of your products- Let’s admit it, we tend to land into different websites because we get attracted to the images we saw, right? Well, that’s true. Let’s not forget though, that too much visual may not be good as well. If you’re selling a mobile device and you put all your available mobile devices on your main page, well, what’s next? Confusion that is. Create a main image for a specific product you’re offering then, let them browse within the album.
  • Typography- Do you know what the big turn off for mobile users is? TYPOGRAPHY. Make sure that the context of your website is readable, clean and simple. Keep in mind that your customers may differ in age or may have an eyesight difficulty. Make sure that everything is responsive.
Choose typography for mobiles sites in an efficient manner

Choose typography for mobiles sites in an efficient manner

  • Finger user friendly- this is really necessary for all categories to common mobile e-commerce websites. Make sure that the “category, search, add to cart, pay now, form fields, billing address” are working perfectly.
  • Forms- this is one of the reason why a prospect may turn down what you have. It’s important that you let them know first that the ‘form’ is important and secure.
  • Security- we all know how identity theft became a battle. Make sure to indicate in your website that it’s ‘secured and safe’. Give them more payment options that would be convenient for them.

Mobile internet is the next generation in data browsing. And with it come a lot of opportunities for e-commerce. Do not let your web page be left behind.


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