Doing Catalog Marketing the Right Way for Marketing
Posted on October 10, 2013
Catalog Marketing – Tricks to Sell your Product
Catalog marketing which is popularly called as direct marketing is one of the most commonly used marketing strategies. Business owners prepare the list of products they sell along with its cost and other niche description. This data is circulated among customers, making it easy for them to pick the required products from the list. For online customers, the products list is sent via e-mail to provide savvy online marketing experience for them. This sort of direct marketing is not new but never reduced in its fame. Many stores support direct marketing by placing the catalog near the entrance of the store.
Customers who visit the store can view the catalog to get more ideas about the products. For instance, there might be two mobile models having similar features but from different mobile selling company. You need to compare its price, features, pros and cons. You cannot browse each time to look into model details while standing at the stores. Hence by viewing catalog, people get niche information about products and its price comparison. Survey says that there are 40% chances for people to pick one or more products by seeing the catalog. But because of bad catalog marketing strategy, you might lose potential clients. Here are some tips to design the best catalog that helps in amplifying the business.
- The product descriptions must emphasis on products benefits, procedures to use it, guarantee period, after sales support details, price and product’s risk free nature. All these details will naturally bring positive approach to buy the product from customers’ perspective. But for online shopping catalog, businesses can also include payment details and shipping duration. The catalog marketing will bring success only when products are listed in clear manner. For instance, businesses may sell all cosmetic products, but listing every product randomly will never work out. Instead the catalog must be designed properly listing all the perfumes details together, eye makeup products together…
- It is bit confusing for catalog marketers to design the catalog that offers value added direct marketing. It is because people will usually surf the catalog pages instead of going through niche details. And only when they get attracted towards the product images or its description, they move forward in buying. Hence each product in catalog must have a personal touch to its viewers.
- Before preparing the catalog, marketers must research on market trend and customers requirement from the industry. When there is any mismatch in these two, it leads to failure to capitalize on catalog marketing advantages. Why market trend must be analysed? As product manufacturer you may quote the price for the product. But there are chances for it to be too low or too high from competitors. People while view the catalog, they might easily grab the differences. Thus to hold the customers, businesses must know about the market trend as well as about customers need.
Initially catalog marketing definition may make product manufactures to struggle for success. However after repeated victory, the catalog can also be turned into magazine as per customers wish and support.