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How I Helped a Fashion Business Client Turn Her Business Around with a Brilliant Marketing Plan

 I want to tell you a story about a marketing plan.   It’s a pretty special marketing plan, because, well…..it’s not the plan I expected to write. In fact, I had a whole other plan in mind. But marketing plans are kind of like opinion surveys. You design the survey and kind of think you know what the answers to each question will be. But then ...

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Inbound Marketing – What is it, Can Anyone Do It, and Case Studies

First of all – what is Inbound Marketing? Inbound marketing is a term for any type of marketing that your company does that gets customers to reach out to you instead of you reaching out to get them. You earn the attention and business of leads by creating juicy content that draws them in and is right there at exactly the moment when they go looking for ...

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