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How I Helped a Fashion Business Client Turn Her Business Around with a Brilliant Marketing Plan

 I want to tell you a story about a marketing plan.   It’s a pretty special marketing plan, because, well…..it’s not the plan I expected to write. In fact, I had a whole other plan in mind. But marketing plans are kind of like opinion surveys. You design the survey and kind of think you know what the answers to each question will be. But then ...

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