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Structuring an Impressive and creative Social Media Proposal

Businesses, both new and well-established, are increasingly discovering the benefits of having an active presence on social media as well as a thought-out social media strategy. My story The company for which I work was approached by a newly-established pet supplies store that also offered ...

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Nike Marketing Strategy – How Nike Does it

How Nike is always ahead of its competitors? Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the most recognizable brands in the world, instantly identifiable by their simple “swoosh” logo (which was created by design student Carolyn Davidson for $35).Their innovative products are, of course, partially responsible for their ...

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Reach Your Target Audience Consistently in 11 Easy Ways

Reach Your Target Audience Consistently in 11 Easy Ways Hit the mark! It’s nice to have a good month. You know, that one when everything seemed to have worked splendidly – you have engaged customers and more importantly, those customers converted to sales. Unfortunately, not every business experiences these kinds of successes consistently. But there are ...

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